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If you have been thinking about studying at Purdue, you are well aware of the requirement to meet a minimum English proficiency standard. Road to Purdue is not easy, and this requirement is often the biggest stumbling block for prospective students. All those who have given up on IELTS and TOEFL can now rejoice. Pearson’s Test of English – PTE Academic, the new kid on the block is the best and easiest English test

To get started you can find all the information on PTE Academic here – Sure Way English . PTE is a computer administrated and computer scored exam. This is in sharp contrast to tests like IELTS that are given and scored by human examiners. For this very reason, these exams are often blamed for human bias and inaccuracy. Nothing like that in the PTE. Your score will be given by a computer algorithm.

Since its launch a few years ago, PTE Academic has quickly become the preferred exam especially in countries like Australia and New Zealand. It is now gaining ground in the USA too. Keeping in tune with the nature of the exam, preparation for it can also be done entirely online. Providers like Sure Way English offer a number of online PTE courses that include personal coaching, real exam like software and on demand lectures to make it easy for busy test takers to prepare anytime anywhere.

If you are comfortable using a computer and have failed to achieve your desired score in IELTS or TOEFL, then PTE makes huge sense for you. However, do not make the mistake of thinking of it as just another kind of IELTS. According to Scott Wilson, the lead instructor at Sure Way English, PTE requires targeted preparation and practice of each of the twenty question types included in it. These item types mimic a range of situations one is likely to encounter in an academic English environment. Some questions will require you to just simply read a text, while others will ask you to describe an image the way you would if you were giving a presentation in a classroom.

According to Pearson, PTE has an accuracy that is at least of the same level or higher than IELTS or TOEFL. If you are unhappy with your PTE score, you can even submit a request for review. But given the automated nature of the exam, chances of any mistake are very rare.

For someone who is new to PTE Academic, it usually takes anywhere between 2 weeks to 2 months to come up to a level where they can achieve a score of 65 plus or 79 plus, of course depending on their previous proficiency level. According to Sure Way English, students should spend at least a couple of weeks understanding the exam and getting familiar with it, before booking their exam appointment.

Talking of the exam appointment, another thing that makes PTE very attractive is the ease of booking an exam date and fast turnaround of results. Majority of students receive their score card in just under 3 days.

It is estimated that close to a hundred thousand test takers will sit for PTE Academic in 2018. Will you be one of them?

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We all know that the cyber community is fraught with threats to our operating systems and our identities as well. It is no longer as safe as it was in the beginning. Nowadays, there are so many viruses and attempts to mine data from our personal accounts that we do have to try to keep our passwords and our integral accounts secure.

The problem is, if you are just like us, you tend to forget some information especially if you are used to a computer which has a form autofill capacity. The good thing is there are several password managers that are available in the market that are going to be useful for you and your particular needs.

Acquiring, installing and using a password manager is one small step that you can use to secure your personal online reputation and identity. This would help you to consistently increase the strength of your passwords for your online banking accounts, social media accounts, email accounts and other several integral accounts.

Remember that the best password management tools help to bring you a uniquely strong password that you would be able to access via an encrypted file. No need to memorize your passwords for a lot of your online accounts – as you are going to be able to access them any time you need via a variety of file formats.

Fortunately for you, we at TheBestPicks.com, have put together a short list of password managers that we know and believe would live up to the expectations and advertisements. These are the best password management tools that you can use to give yourself a heightened level of security that puts you ahead in the game of internet security and protection.

So, here we go with the list that would make a good addition to your useful applications:

LastPass. LastPass comes with a premium edition nowadays that would only cost you a $1 per month. Imagine that! Impressive online protection for you and your accounts for just a small amount – it doesn’t get any better than that for a premium account. The LastPass application stores your password and other credentials in the cloud and does boast of a few security features. You get a two-step authentication process, vault synchronization systems, form autofill feature and a secure sharing component. Best of all, you can have the option to have multiple users using the application – which is a plus if you think about.

Roboform. It is not as popular yet as LastPass but it does rival it in terms of features and the service is comparable as well. It also has a two-factor authentication system and also a virtual vault synchronization system. It also stores your credentials in the cloud (which is quite safer) and it also has an autofill component.

KeePass. KeePass is perhaps one of the most popular in the business today. You can store your credentials (retrievable encrypted form in various file formats) in the cloud or in a local drive. It also has the patented two-factor authentication system, vault management and synchronization feature and the option to have multiple users sharing the same account. It is also a multiplatform password manager that is absolutely free to use.

Based on these features, we can conclude that these three password management tools are the best in the business today.

• Polish your invention - Before you can even think about pricing and selling your invention, first and foremost you need to make sure it is presentable and not crude. A neat and functional looking invention is far more likely to attract potential buyers and investors than one that's dirty and unsightly, after all. Because of this, it is always good to check that your work is the most final version it can be with your available resources. 


• Patent your invention - If you want to make money out of your work, you can't just market it all of a sudden right then and there. Firstly, you need to patent your invention so that you can full intellectual property over it, and nobody else will be able to steal your invention or idea away from you- it is fully under your name, and nobody else's. The patenting process will also allow you to check if your invention has already been done in the past.


• Market your invention - After you have gotten the rights to your invention and have created your final draft, now is the time to think about earning profit. When it comes to marketing, first you're going to have to create a plan. Which advertising methods will you use? Which social media accounts are best in order to display your work? What is your target audience? After you answer these questions, only then will you be able to proceed with thinking of a price for your new creation as well as networking and attracting potential investors.


• Get help - Your creation won't be able to take off if you're the only one who knows about it. Market your brand, connect with investors, get donations for your startup- do anything you can do in order to obtain funds and resources for your invention because without them, you'll only be stuck on the ground. Network with as any people as possible in order to increase chances of your invention being heard and known.

In order to have a successful website, you’re going to need traffic. Traffic means visits from people, visits from individuals who want to see your website and its content. Organic traffic is traffic that is natural and isn’t paid, something that comes naturally. Unfortunately, garnering organic traffic isn’t an easy task especially with all the competition you, as a franchise owner, is going to have as well as the difficulty in getting views in the first place. There is no quick way to gain organic traffic, but when you follow the correct tips with time and luck but most of all effort, you will be able to drive organic traffic to your business franchise website and show the world just what your business has to give and offer. Here are some tips on how to get organic rankings done right.

1.) Make good content - This might seem light an obvious tip, but it is something that a large amount of franchise owners overlook. Some of them simply churn our articles and graphics for the sake of putting out content but this isn’t a good mentality to have. You need to make sure that all of what you’re posting and putting out is actually quality, something you know will catch a customer or viewer’s eye and make them want to read and visit your website. So be sure to do you absolute best making sure your content is palatable to your target audience before even thinking about clicking that post button. With good quality will come organic rankings, and organic traffic.

2.) Use keywords - This is another important thing to take into mind when you want to garner more organic traffic. Use keywords and phrases which are related to your business franchise and make sure it is things that you know people usually search. Place as much keywords as you can on your website without overdoing it so that your audience can look you up far easier than before. Also be sure that the name of your franchise is in the website, in text, so customers won’t have a difficult time looking for it if ever they decide to look the name of your business up.

3.) Schedule posts - If there’s one thing that isn’t going to get you organic traffic and user attention, it is not publishing content consistently and on a scheduled basis. Say a user visits your website once and then visits it again a few weeks later and then sees that nothing has change. Because of this lack of updates, your audience will be less inclined to visit your website and this, unfortunately, will lead to less traffic. So be sure to put out content regularly while making sure it is still quality at the same time.

4.) Work hard - Good things come to those who work, and getting organic traffic doesn’t come easy, so don’t be discouraged if you think there isn’t any progress. Keep moving, try different methods and eventually your organic traffic is going to increase with time.

While millennials tend to be a favorite punching bag in the news media (they’ve killed cruises, golf, and soap bars, as you’ve heard) they’re also ushering in a new set of consumer standards. The driving force behind organic, gluten-free, and vegan product markets, millennials are simultaneously cautious of the markets that wreaked havoc on the world economy in the 2008 crisis and willing to put down money for brands and products that they believe in.

Millennials overwhelmingly want to consume responsibly and feel valued as customers. As the largest generation in U.S. history, what millennials prefer, demand, and ultimately purchase is having a profound change on the markets, for everything from cosmetics and clothes to cars and furniture. Quite a few of these changes are obvious already.

Just think about how advertising has changed over the past 5 years or so—as a growing number of millennials opt out of  owning televisions, advertisers have had to play catch up in an attempt to continue reaching millennials. Social media marketing (hello ads on Facebook!) and influencer marketing is the new standard in advertising; nearly every brand is easy to access directly, for better or for worse, via Twitter, Facebook, or Instagram. We can even see restaurants, cafes, and stores upping their game in the interior design department to prompt social media-savvy young people into sharing photos with geotags or hashtags that will increase a brand’s social proof online.

The millennials are indeed changing our retail markets, and the changes are coming fast. Hands down they are the most educated generation our country has seen, and they have the tech savvy to access the wealth of information online to find whatever information they’re looking for—ethical standards of a company, an app to simplify a process, a blog review of a specific product, or coupon codes when online shopping. According to Forbes, 75% of millennials believe it to be important that a company gives back to the community.  They also show extreme brand loyalty, and are most drawn to brands that seek to interact with them and create customer-centric shopping experiences.

Millennials are having profound changes on the retail, housing, and investment markets, but don’t forget the other huge trends that have millennials reaching for their wallets.  Skinny jeans, full eyebrows, and the revival of the choker are some of the more easily named millennial-driven fashion trends of the past few years, and it’s not just women that are taking part. Millennial men are influencing male fashion in a huge way, most recognizably with the newfound (or found-again?) trendiness of beards.  Of course, they don’t want just any beard. They want an expertly groomed beard, and to achieve the look, they’re willing to pay the right companies for the products they want—beard balms, shampoos and conditioners, oils, scissor kits, and razors--the list is long. Types of products like this weren’t even on the mainstream radar 15 years ago, but today they’re a mainstay in many young guys’ medicine cabinets. Provided, that is, that the companies are offering up the customer-centric buying experience and social media outreach that millennials are demanding for their hard-earned money!

This generation indeed lives with different priorities and circumstances than those that came before, and we can see that in their purchasing habits and product or brand preferences. Millennials have huge purchasing power and they’re here to stay for quite some time. These new lessons are there to be learned by all companies, big and small, but they come quickly. Fashion, cosmetics, and food consumption is here to stay, too, but the trends in preferences change as quickly as the trending topics on Twitter. This is the market the millennials want, and they’ll be fueling it for the next several decades. Companies can hop aboard or be left behind, to become a trending topic or a #throwbackthursday memory.