Companies that sell educational products or services need to reach a very
specific audience making it important for them to find the
right marketing channels
to market their business, products, and services. Here is a closer look at
the top 4 marketing channels that can show big results for companies in
education.
Content Marketing
Content marketing is the best marketing channel for companies in education.
Content marketing is the ability to create relevant and engaging
information that attracts and retains a clearly defined audience.
Creative articles and other information that gives an audience a look at
what your educational products or services can do for them is sure to
capture the interest of those people that you are marketing too. Another
type of content that can captivate your audience are video-type content
that educates and let your audience glimpse real-time experience on how
they can integrate your educational products or services in their lives.
The great thing about content marketing is that studies show that this
channel generates about 8 times more traffic than any other channel.
Content marketing also boosts customer engagement, increases conversion
rates and is a highly cost effective form of marketing.
Content is king and it will progressively conquer the digital landscape in
the coming years. The future of content marketing is bright, especially now
that the market is thriving on creating consumer and visual-centric content
marketing and almost any kind of business will be able to get more
advantages publishing content online than offline.
Organic Searches/SEO Marketing Channels
- Organic Searches or SEO marketing is another one of the best marketing channels for any type of business including companies in education. Organic Searches are those search results that you get for free. You may get those results for having high SEO rankings on sites such as Google, through your social media posts, and from various other means.
Almost 70% of people search for products and services on the Internet using
search engine rankings from sources such as Google. SEO is essential to
those organic search channels since that is how search engines come up with
those first page rankings.
For those
companies in education
combining content marketing with SEO (Organic Searches) you can actually
increase the value of your content as well as making sure that your content
reaches more of your targeted audience.
Affiliate Marketing
Affiliate marketing is a third good marketing channel for companies in
education. Generally, affiliate marketing is the process of paying others a
small percentage to promote your products or services. The two main types
of affiliate marketing is Pay per click, every time someone clicks on your
ad or goes to your site via another site they make a small amount of money
to send potential customers to your site and Pay for Sales (the person who
is promoting your product gets a certain percentage of actual sales you do
to their promotion.)
While this can be a somewhat expensive marketing channel you can often off
set some of that expense by making a deal with another company in education
to promote one another's products.
Social Media Marketing
With more and more people using social media several times a day, social
media marketing can play a huge roll in marketing your content and getting
organic search engine traffic. Having a good social media management system
is essential in keeping track of the success of your social media marketing
campaigns.
Social media marketing now plays the bigger role on providing opportunities
for businesses, especially when promoting a newly launched business and
when acquiring leads or sales.
Aside from helping your company reap its benefits, social media marketing
helps you create social interaction among different communities who might
be in need of what you offer. It’s the new level of communicating your
values and mission on a bigger level. Who knows, you might even discover
companies or organizations who’d be willing to partner with you in the
future. That’s how powerful social media can be.
Kinetic Social
media management gives you vital information regarding how your social
media marketing is performing giving you such information as:
- Your spending cost for social media marketing and the performance of your campaign.
- Actually shows you what content your audience really responds to.
- Collaborating and providing you the creative freedom to recommend what creative direction you want your social media content to take on
It’s an extreme necessity to adapt to social media marketing as part of
growing your business’ growth because it helps you establish a strong
digital presence, create awareness among your target audience that your
products and services exist and be several steps ahead of your competitors.
If social media marketing is part one of the channels you are using for
marketing educational products, materials or services then why not consider
Kinetic Social to make your social media marketing more successful and
meaningful.