Those with bright ideas have the choice to share their thoughts and inventions to the world, to help make the lives of other people easier and more entertaining- or even better, change the way things work as we know it. The thing is, however, even though inventors want to get their new work out to the public, they often have no idea how. Making the invention itself is a very difficult task in itself but marketing it, patenting it and sharing it to others is another whole different story. If you're an inventor and want to get your work up and off to the ground and to other people where it belongs, here's a little guide on how you can do so:
- Polish your invention - Before you can even think about pricing and selling your invention, first and foremost you need to make sure it is presentable and not crude. A neat and functional looking invention is far more likely to attract potential buyers and investors than one that's dirty and unsightly, after all. Because of this, it is always good to check that your work is the most final version it can be with your available resources.
- Patent your invention - If you want to make money out of your work, you can't just market it all of a sudden right then and there. Firstly, you need to patent your invention so that you can full intellectual property over it, and nobody else will be able to steal your invention or idea away from you- it is fully under your name, and nobody else's. The patenting process will also allow you to check if your invention has already been done in the past.
- Market your invention - After you have gotten the rights to your invention and have created your final draft, now is the time to think about earning profit. When it comes to marketing, first you're going to have to create a plan. Which advertising methods will you use? Which social media accounts are best in order to display your work? What is your target audience? After you answer these questions, only then will you be able to proceed with thinking of a price for your new creation as well as networking and attracting potential investors.
- Get help - Your creation won't be able to take off if you're the only one who knows about it. Market your brand, connect with investors, get donations for your startup- do anything you can do in order to obtain funds and resources for your invention because without them, you'll only be stuck on the ground. Network with as any people as possible in order to increase chances of your invention being heard and known.
And those are some guidelines to remember when it comes to inventing and inventors. Getting your work out to the public is quite difficult, and not everybody has the capacity to do it. If you want yourself struggling, you can always connect with the professionals like InventHelp, a company that will assist you on the way to success.