5 Ways To Use Social Media Marketing To Improve Your Education

 ‘Is there any living person on the planet today that does not have their own social media account?’ Point taken and brushed aside, of course there are still some people who choose not to have one for the sake of their own sanity - and that’s something that I completely admire and respect. For the younger generation though, this is probably the last thing that they would even have the desire to think about - as they have been brought in a world where nobody can ever get connected anymore without the use of social media and mobile technology. 

According to LCIBS or The London College of International Business Studies, there is valuable knowledge to be gained through social media such as analytics and insights on various topics or issues for study purposes. Social media is also a medium where students can establish beneficial connections for their careers. As an educational institution, it is crucial to be active in as many social media platforms as possible - because this can help create better student training strategies and shape up a wonderfully rich, student culture. 

Medium.com states that social media websites also contain an abundance of different information with millions of links to other resources. This means that apart from games and music, students can handily find quick and relevant answers to questions that they are looking for. These websites can be highly useful in preparing for lessons too, as they can find many interesting data from it or get help from others if there are experiencing any kind of difficulty understanding their school discussions. 

5 Ways To Use Social Media Marketing For Education

1. Live Communication

The biggest advantage that social media marketing has is the immense power to serve as the main bridge of communication - and that at a global scale. With the help of these modern platforms and the technology behind them, people can now connect with anyone at any given time of the day, from all places across the world!

Medium.com states that people who use the same social network can now create their own community with common interests, activities, and topics for discussions. Social media websites have helped improve student communication in many ways, as they can now use these sites for group discussions and video calls too - contributing to the overall success of their delivered team projects.

2. Institutions Can Connect Better With Their Students

According to LCIBS, learning colleges have the ability to connect with students through social media networks such as Facebook and YouTube. These channels can be used to communicate campus news, make announcements and provide students with useful information. This social advantage aids high forms of engagement between the College and its students - helping to tackle many student issues through the group interactions. 
You can also create your own hashtag trends on social media to engage more freely with students and enjoy conversing in intellectual online discussions.

3. Learning Management Systems

LMS is a networking software that delivers educational programs and gives institutions other administrative activities. Most LMS’s come with built-in social media integration and this drives instant interaction between the users and the system. 

This kind of system is able to strengthen student participation and make team projects a lot more easier to be collaborated with. Other social learning benefits from LMS are live conferencing systems, webinar capability, share group reviews, blogs and much more. (Source: The London College of International Business Studies)

4. Improved Writing & Reading Skills

Another great take away from using social media platforms through the educational system is having kids and teenagers read and write different types of news, messages, comments and articles at their own will. Much like the Pyramid Effect - young people tend to do things the same way others do it, as it gives them the mentality that they belong with the crowd; and that the more they know, the more they can discuss it with people that they share similar interests with.

This is also helpful with young students’ writing, grammatical and spelling skills - as they are now more cautious and attentive to what they say and write. After all, they are not just writing notes - they are writing based from their own thoughts and expressing it freely with everybody else.  

5. Social Credibility

According to Socialnomics, students can use social media to build their own personal brand that will be recognised by the time that they graduate. Usually, important speakers may arrive at a college and present information which is of high interest to a student. During this short or brief appearance, not all students will be able to get the chance to interact with them - and social media proves to be the extended platform for that.

By gaining the attention of such speakers on these social networks, the student can have a higher chance of communicating with them and quite possibly, even build up their own kind of branding and social credibility.