Sell items in your home that are no longer needed by your children
Don’t forget that adolescents and adults are also frequently shopping for second-hand items. Educational games, books, music, graphic tees, technological devices, and art projects are also a hit. Some products may sell better than others, based on the market at the time, but you may find that there are timeless items that sell regardless. You may want to list your items on high-volume sale sites like your local Craigslist, or maybe consider the Facebook Marketplace that will allow you to access some closer-to-home consumers in your area neighborhoods, lowering your risk of sales.
Take the dropshipping route
When choosing items to include on your online store website, remember that novelty items may sell for a while, but consumer fads can be unpredictable and will not sustain your business long-term. If you intend for your business to grow, you will need to focus on some basic business principles. Have a product line that is built on what parents want and need for their children. These include quality clothing, games that extend learning, books, and “enrichment” tools that occupy children in worthwhile activities. You may find a niche and keep up with the trends, but it is more important to build a consistent and dependable line of high-caliber products parents will seek out time and again. Be sure to build a user-friendly website, and work toward excellent customer service.
Market your creative idea
It is important, however, to remember that when parents find themselves cash-poor, they are more likely to invest in things they feel contribute something to the child’s well-being. Educational toys, books, games, and interactive toys are a few that come to mind. Families are spending less money traveling and going to the movies, so you may want to market a game or service that helps families spend more time together at home. Or perhaps you have ideas for personalized books or ways to learn about other places and cultures. Whatever your innovative idea, be sure to follow some sound advice on marketing your niche or specialized items online .
What are some ideas you have for marketing to parent consumers? Share your strategies for success in the comments below.