Sell items in your home that are no longer needed by your children
Don’t forget that adolescents and adults are also frequently shopping for
second-hand items. Educational games, books, music, graphic tees,
technological devices, and art projects are also a hit. Some products may
sell better than others, based on the market at the time, but you may find
that there are timeless items that sell regardless. You may want to list
your items on high-volume sale sites like your local Craigslist, or maybe
consider the
Facebook Marketplace
that will allow you to access some closer-to-home consumers in your area
neighborhoods, lowering your risk of sales.
Take the dropshipping route
When choosing items to include on your online store website, remember that
novelty items may sell for a while, but consumer fads can be unpredictable
and will not sustain your business long-term. If you intend for your
business to grow, you will need to focus on some basic business principles.
Have a product line that is built on
what parents want
and need for their children. These include quality clothing, games that
extend learning, books, and “enrichment” tools that occupy children in
worthwhile activities. You may find a niche and keep up with the trends,
but it is more important to build a consistent and dependable line of
high-caliber products parents will seek out time and again. Be sure to
build a user-friendly website, and work toward excellent customer service.
Market your creative idea
It is important, however, to remember that when parents find themselves
cash-poor, they are more likely to invest in things they feel contribute
something to the child’s well-being. Educational toys, books, games, and
interactive toys are a few that come to mind. Families are spending less
money traveling and going to the movies, so you may want to market a game
or service that helps families spend more time together at home. Or perhaps
you have ideas for personalized books or ways to learn about other places
and cultures. Whatever your innovative idea, be sure to follow some sound
advice on marketing your niche or
specialized items online
.
What are some ideas you have for marketing to parent consumers? Share your
strategies for success in the comments below.